News, research and discussion on virtual goods, currencies and economies globally.

Vili Lehdonvirta

2010
Hamari J., Lehdonvirta V. (2010).  Game design as marketing: How Game mechanics create demand for virtual goods. International Journal of Business Science and Applied Management. 5(1), 14-29. Abstract
2009
Lehdonvirta V. (2009).  Virtual Item Sales as a Revenue Model: Identifying Attributes That Drive Purchase Decisions. Electronic Commerce Research. 9(1-2), 97-113. Abstract
Lehdonvirta V., Wilska T., Johnson M. (2009).  Virtual Consumerism: Case Habbo Hotel. Information, Communication & Society. 12(7),  Abstract  Download: Lehdonvirta et al 2009 Virtual Consumerism.pdf (444.3 KB)
2008
Lehdonvirta V. (2008).  Virtual worlds don't exist. Abstract
2005
Lehdonvirta V. (2005).  Real-Money Trade of Virtual Assets: Ten Different User Perceptions. Proceedings of Digital Art and Culture. Abstract
Lehdonvirta V. (2005).  Real-Money Trade of Virtual Assets: New Strategies for Virtual World Operators. Proceedings of Future Play. Abstract
Lehdonvirta V. (2005).  Virtual Economics: Applying Economics to the Study of Game Worlds. Proceedings of Future Play. Abstract
Lehdonvirta V. (2005).  Economic Integration Strategies for Virtual World Operators. Abstract