News, research and discussion on virtual goods, currencies and economies globally.

Banking in Second Life: Marketing Opportunities and Repercussions

Author(s): 
Papagiannidis, Savvas; Bourlakis, Michael; Vafopoulos, Michalis
Year: 
2007
Publication information: 
Paper presented at the 1st Biannual International Conference: Strategic Developments in Services Marketing, September 27-29, Chios.

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