Pricing models and Motivations for MMO play

Author
Alves, Reis Tiago and Roque, Licinio

Year
2007

Publication information
Proceedings of DiGRA 2007: Situated Play. Tokyo: The University of Tokyo, September, 2007. Pp. 658-663.

Suggested citation
Alves, Reis Tiago and Roque, Licinio (2007). Pricing models and Motivations for MMO play. Proceedings of DiGRA 2007: Situated Play. Tokyo: The University of Tokyo, September, 2007. Pp. 658-663.

Available online at:
http://www.digra.org/dl/db/07312.24283.pdf

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Abstract from the paper

The purpose of this study is to investigate and conceptualize the relationship between pricing models and motivations for MMO play. After the review of previous studies, we conduct an empirical research in the Japanese MMO industry to find determinants of pricing models. As a result, we found that (1) relationship between monthly fixed fee, continuous play (play period) and social motivation, (2) relationship between per-item billing, relatively short play period and high immersion.

Keywords: MMORPGs, pricing models, motivation, strategy, marketing

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