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Li, F., Papagiannidis S., & Bourlakis M. (2008).  Living in Multiple Spaces: MMORPGs and their Business Implications. Academy of Management (AoM) Annual Conference.
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Papagiannidis, S., Bourlakis M., & Li F. (2008).  Making real money in virtual worlds: MMORPGs and emerging business opportunities, challenges and ethical implications in metaverses. Technological Forecasting and Social Change. 75(5), 610-622. Abstract
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Bourlakis, M., Papagiannidis S., & Li F. (2009).  Retail spatial evolution: paving the way from traditional to metaverse retailing. Electronic Commerce Research. 9(1-2), 135 - 148.